What is Influencer Marketing?

Influencers are “agents of change” who are experts in a particular subject and have a large audience that engages in conversations or discussions on the topics the influencers post about in social media. Thus, Influencer marketing is the kind that focuses on using key leaders/influencers to drive a brand’s message to the larger market.

Influencers are very powerful content amplifiers. They help your message reach to a much broader audience than you can directly.

Why must you find influencers on Twitter?

You might wonder what you can accomplish in 140 characters? It might be surprising if we told you that Twitter is an essential component when it comes to planning a content marketing strategy.

Here are the reasons,

1. Twitter offers the right kind of audience that you need, and as a bonus, you can actually interact with the right people even if they don’t follow you.
2. For people to know who you are and what your brand is, your content should move around the web. And it is on Twitter that you’ll find the fastest movement when relevant people share your content.

What can you do with Tweeple search?

With Tweeple Search,

• You can find target audiences or influencers in any domain sorted by the follower count.
• You can analyze your competitors Twitter followers to understand their marketing patterns.
• You can also compare different Twitter accounts to see what they have in common and how they differ.
• Also, find powerful Twitter influencers based on keywords in popular content they share.

What does Tweeple Search do?

TS searches for your query/keyword in the article content people have shared rather than in their bio texts. You can even see the list of article URLs they’ve shared. TS doesn’t stop there. It then ranks results by the number of shares those articles got. This means that those Twitter users have actually influenced a topic as opposed to merely having specified it in their bio text. You’ve now got yourselves pure influencer material like none other.

You’ll have to agree that many top influencers don’t really specify topics they influence in their bio texts. There are powerful influencers who have terse or funny bio texts. A system that looks just into bio texts will completely miss these influencers. But, these are influencers that actually share content related to the keywords they influence and TS tracks these shares/retweets for the articles (by reading their actual text with NLP). TS then proceeds to display these influencers in the results.

How to find Twitter bios using Tweeple Search?

1. Create an account with Tweeple Search using your Twitter Id.
2. Start typing in keywords in the search box or use the sample queries given to find influencers for that particular keyword.

Example:

You can also filter the results displayed.

Can’t wait to get started? Perform a search now!

Let’s perform a sample search for you to understand Tweeple Search better.

Let us look for “Animal Lovers” residing in France with a minimum of 100 followers, and at least 50 tweets in French.

Step: 1

Type the keyword “Animal Lovers” in the search box or select the option given in the samples.

Step: 2

Use the filters to refine your results. You can then download these results in Excel.

Click here to get started.

How to get specifically targeted influencers?

When you search for a keyword, other tools that scrape Twitter bios, look for that text or the search term in people’s Twitter bios and then rank the results by the number of followers they have. This is how Tweeple Search works as well. However, once you switch to “Influencer search”, things get very interesting.

This is how you can switch to Influencer mode.

Select the “Influencers” option before you click search. And voila! You now have a list of influencers that you can target.

How to connect with Influencers on Twitter?

You can follow the influencers directly from the list you’ve acquired in Tweeple Search or you can add them to your Twitter lists.

Well? What are you waiting for? Get started with Tweeple Search.

You can also do the following,

1. Mention them in your tweets.
2. Retweet their updates.
3. Write something about their tweet and mention them.
4. Share their posts.

What next?

You must continue to create quality content that will inspire your influencers to share. In time, your blog/brand will start generating traffic that it essentially needs to prosper while your influencers and amplifiers effectively do most of the marketing for you.